Practifi is a CRM platform for financial advisors and wealth management firms. It provides CRM, workflow automation, and compliance tools. Practifi is our firm’s central CRM (Customer Relationship Management) system, serving as the one-stop platform for everything related to our clients, prospects, recruiting efforts, and employees. Whether managing individual clients, households, organizations, or advisor and team recruitment, Practifi houses all critical information in one secure and accessible place.
Usage: How We Use Practifi
Practifi streamlines our client and business management by integrating with key platforms like Outlook, Orion, Slack, and other financial technology tools. It provides real-time data on account information, communications, and business performance, ensuring that teams always have up-to-date and actionable insights.
- Client & Household Management: Stores and organizes detailed client records, including financial accounts, communication history, and service requests.
- Recruiting & Team Management: Tracks potential advisor recruits, their onboarding process, and engagement activities.
- Employee Data & Firmwide Operations: Helps manage internal teams by monitoring activities, responsibilities, and collaboration efforts.
Key Features of Practifi
- Integrated Client & Account Information: Syncs with Orion to provide accurate account details, AUM (Assets Under Management), and AUA (Assets Under Administration).
- Outlook Integration: Seamlessly connects with email and calendar to log communications, schedule follow-ups, and set reminders.
- Slack Integration: Ensures real-time communication and collaboration by linking key updates directly to Slack channels.
- Dashboards & Goal Tracking: Provides real-time insights into team performance, including activity tracking, revenue flows, and key business metrics.
- Workflow Automation: Automates processes for client onboarding, service requests, compliance tracking, and follow-ups to ensure efficiency.
- Pipeline & Revenue Management: Tracks revenue streams, business development efforts, and ongoing client engagement.
- Compliance & Documentation: Maintains records and reporting tools to meet regulatory requirements and firm policies.
By leveraging Practifi, our firm enhances client relationships, tracks business growth, and ensures operational efficiency, making it an essential tool for driving success.