With over 25 years in the financial industry, John Hoffman leads with a bold vision of growth and transformation.
For 20 years at Principal Financial, he excelled as an Advisor, Managing Director, and ultimately Regional Managing Director—roles where he shaped strategy, developed high-performing teams, and attracted top talent.
Now, as Managing Partner of Balefire, John is responsible for the firm’s inorganic growth and has built a “one-team” culture in an industry that often operates in silos. He has created team-based values aligned with a bold new vision, ensuring talent thrives in an authentic and collaborative environment. His leadership centers on finding the right team players, creating alignment, and scaling the organization as a unified company.
Beyond Balefire, John is deeply engaged in his community. For over three years, he has served as a Board Member at Bolder Options, a nonprofit that provides wellness-based, activity-centered mentoring for youth. For the past 10 years, he has also chaired the Finance and Investments Committee at Portico Benefit Services, a nonprofit ministry of the ELCA that provides health, retirement, and investment benefits to faith-based organizations and their leaders.
John currently lives in Dallas, Texas.