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Systematizing A Firm-Wide Planning Process By Leveraging Centralized Teams And A Ticketing Workflow System

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Welcome everyone! Welcome to the 415th episode of the Financial Advisor Success Podcast!

My guest on today’s podcast is Erika Wood. Erika is the Director of Wealth Management of VisionPoint Advisory Group, a hybrid advisory firm based in Dallas, Texas, that oversees approximately $3 billion in assets under advisement for both 780 client households and for retirement plans.

What’s unique about Erika, though, is how her firm leverages centralized financial planning and service teams (along with a ticketing workflow system) to systematize a firm-wide planning process to more efficiently serve its $600M AUM private wealth client base.

In this episode, we talk in-depth about how Erika’s firm uses an internal meeting preparation team to support their client-facing advisors both by preparing financial plans in the firm’s planning software and by providing their advisors with a pre-meeting worksheet with all the information they need to run the meeting, how Erika’s firm is able to more efficiently complete tasks by dividing its client service team by functional specialty rather than assigning client service team members to particular advisors, and how Erika’s firm uses a ticketing system within its CRM (with required fields their advisors must fill out) to ensure that every task is completed efficiently and correctly.

Erika Wood

Leveraging centralized financial planning and service teams to systematize a firm-wide planning process.